User Acquisition Manager (Performance)

About Us
Founded in the US in 2022 and now based in London, UK, Recraft is an AI tool for professional designers, illustrators, and marketers, setting a new standard for excellence in image generation.
We designed a tool that lets creators quickly generate and iterate original images, vector art, illustrations, icons, and 3D graphics with AI. Over 3 million users across 190+ countries have produced hundreds of millions of images using Recraft, and we're just getting started.
Join a universe of professional opportunities, develop and support large-scale projects, and shape the future of creativity. We are committed to making Recraft an essential, daily tool for every designer and setting the industry standard. Our mission is to ensure that creators can fully control their creative process with AI, providing them with innovative tools to turn ideas into reality.
If you’re passionate about pushing the boundaries of AI, we want you on board!

Job Description
Growth at Recraft is a numbers problem before it's a brand problem. We're looking for a UA Manager who owns paid acquisition end to end: setting up the channels, scaling spend without breaking payback, and knowing which lever moved the number. This is a hands-in-the-accounts role, not an agency-management one — and for the right person, a chance to build the performance marketing engine at Recraft from scratch and scale it toward $1M/month.
One thing to know about the model, because it shapes the job: we don't run a free trial. New users get a pack of free credits, and once they need more, the only way forward is a paid subscription. That means conversion often happens on day one, and the numbers that matter are free-to-paid conversion rate, renewal, and payback by cohort — not trial starts.

Key Responsibilities
Own paid user acquisition on Meta first — account structure, targeting, bidding, budget pacing, and daily optimization. Meta is where the majority of the budget sits and where we expect the majority of your time to go.

Open and scale the next channels as Meta matures: Google (Search, PMax, YouTube, App) and TikTok.

Scale monthly spend aggressively while holding CAC, ROAS, and cohort payback targets. Growth without payback discipline doesn't count.

Build what isn't there yet: tracking, attribution, naming conventions, dashboards, and reporting — so decisions are made on data everyone trusts.

Own subscription economics, not vanity metrics: free-to-paid conversion, day-one subscription rate, renewal and churn by month, ARPPU, and LTV by cohort and by channel.

Run a structured testing cadence on audiences, placements, bidding, and offers — and brief creative based on what the data says, working directly with our Creative Designer.

Automate the repetitive parts of the job — reporting, pacing, anomaly alerts, creative rotation — using Claude and platform APIs, so your time goes to decisions rather than spreadsheets.

Forecast and plan budget, and report weekly on spend, CAC, and payback to marketing and leadership.

Who You'll Work With
You'll join the Marketing team and work closely with our Performance Marketing Manager, Creative Designer, and the analytics and product teams. This is a role built around owning a number and bringing your own plan for hitting it, not executing someone else's media plan.

Requirements
4+ years in user acquisition or performance marketing for a consumer subscription product — app, web, or both.

Deep, hands-on Meta expertise. You've run Meta as a primary acquisition channel at meaningful spend, built the account structure yourself, and can explain how you handled the moments where scaling stopped working.

You've managed a paid budget of at least $100k/month and can walk us through what CAC and payback did as you scaled it.

Experience setting up performance marketing from scratch — accounts, pixels and server-side events, MMP/SKAN or GA4, attribution logic, and reporting.

Fluency in subscription economics: free