E-Commerce Marketing Manager

Job Description
Own the end-to-end marketing strategy and execution across leading Russian marketplaces, including Wildberries, Ozon, and Yandex Market , driving traffic growth and sales performance.
Monitor platform policy updates, algorithm changes, and promotional mechanisms to identify opportunities, mitigate operational risks, and optimize marketplace performance.
Analyze competitors' pricing strategies, advertising activities, content, and promotional campaigns to develop actionable insights and differentiated marketing strategies.
Plan, manage, and optimize marketplace advertising campaigns (CPC, display ads, and other paid traffic channels), continuously improving ROI, traffic quality, and customer acquisition efficiency.
Optimize product listings based on Russian consumer search behavior, including keywords, titles, product content, and conversion-focused merchandising, working closely with the design team to maximize click-through and conversion rates.
Plan and execute monthly, quarterly, and seasonal promotional campaigns aligned with Russian holidays, marketplace events, and key sales periods, including campaign planning, traffic allocation, performance tracking, and post-campaign analysis.
Develop localized content marketing initiatives across VK, Instagram , and other relevant digital channels, collaborating with local influencers and creators to strengthen brand awareness and customer engagement.
Track and analyze key marketing metrics, including traffic, impressions, CTR, conversion rate, ROAS, and ROI, continuously optimizing strategies to support new product launches and sustain best-selling products.
Work cross-functionally with Operations, Design, Supply Chain, and Product teams to drive localized marketing initiatives and achieve business objectives.

Job Requirements
3+ years of hands-on marketing experience on local marketplaces, preferably Wildberries, Ozon, and/or Yandex Market .
Solid understanding of marketplace algorithms, advertising systems, traffic acquisition strategies, and promotional mechanisms.
Strong analytical skills with the ability to interpret marketing data, identify growth opportunities, and translate insights into actionable strategies.
Proven experience planning and executing high-impact digital marketing campaigns with measurable business results.
Experience in the consumer electronics, home appliances, cleaning appliances, power tools, or related categories is highly preferred.
Results-oriented, self-driven, and capable of working in a fast-paced, performance-focused environment.
Strong communication skills in English.