Manager, B2B Event Marketing

About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

The Opportunity

The B2B Event Marketing team is looking for a strategic and results-driven Marketing Manager to own and scale this channel. Events are strategic levers for growth, activation, and relationship building.

This is not a logistics-led role. While operational execution is a critical component, this position sits at the intersection of strategy and execution: shaping how events drive measurable business impact at scale through strategic planning, stakeholder orchestration, and scalable frameworks that elevate events into a measurable business growth engine.

We are looking for someone who thrives in ambiguity, builds clarity through frameworks, leads complex cross-functional initiatives with discipline and influence, and earns strong stakeholder trust and executive confidence.

Experience in events marketing is a plus and something we'd love to see, but it is not a requirement. Traditional event production experience is not a prerequisite either. Backgrounds in consulting, strategy, or PMO are equally valued, and we strongly encourage those candidates to apply. What matters most is how you think, structure problems, and drive commercial outcomes.

As a key player in the marketing and sales ecosystem, you will work closely with regional sales and business development teams to ensure events align with business priorities, support business objectives, and contribute directly to revenue goals. You'll be responsible for end-to-end event management.

Key Responsibilities

Event Strategy & Business Integration

Translate commercial priorities into event strategies with clear business cases

Develop annual roadmaps aligned to growth objectives

Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality)

Create scalable playbooks and operating models

Cross-Functional Leadership

Partner with Business Development, Sales, Supply, PR, Content, Branding, and Senior Leadership

Align diverse stakeholders with competing priorities

Drive structured working sessions and executive updates

Influence without direct authority in a matrix organization

Program & Project Governance

Lead large, multi-workstream initiatives end-to-end

Build detailed project plans with risk mitigation and milestone tracking

Establish governance cadence and reporting mechanisms

Ensure disciplined execution across markets and teams

Performance Measurement & Optimization

Build measurement frameworks and post-event impact analysis

Identify key performance levers and iterate based on data

Develop dashboards to track ROI and business outcomes

Introduce test-and-learn approaches to improve effectiveness

Requirements

We are intentionally looking beyond traditional event planners. Experience in events or field marketing is welcome and will be viewed positively, but it is not essential. You may come from:

Events, field, or B2B marketing (a plus, not a must)

Management consulting

Strategy or business transformation teams

PMO or complex program leadership roles

Business operations in high-growth environments

You likely demonstrate:

Structured Problem-Solving

Ability to turn ambiguity into clear frameworks