Global President, Social Influencer

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THE OPPORTUNITY

WPP is a single company: four operating units, four regions, four practices – all united by one platform, WPP Open. This is a WPP that is simpler to work with and built to win. As part of the Elevate28 strategy, the company is rewiring itself around AI-powered creativity, a simplified operating model, a sharper client experience, and a high-performance, talent-driven culture. Few areas of marketing are growing faster than social and influencer — and WPP is establishing dedicated practice leadership to match.

The Global President, Social Influencer will provide dedicated global leadership for WPP’s Social Influencer Practice — unifying the social and influencer expertise that lives today within the agencies of WPP Media and WPP Creative, while building the next generation of social and influencer capability, fit for the future. This is not a coordination role. It is the leadership of a practice that will define what world-class looks like in the influencer era and make WPP the undisputed leader in social-first, influencer-led brand building.

The discipline has changed. The influencer economy is now a multi-hundred-billion-dollar industry, and social platforms have become the primary surface on which brands are discovered, built and bought. Influencers are simultaneously media channel, production studio and commerce engine. AI is rewriting how content is made, personalized and found — from generative creative and agentic workflows to social search and AI-mediated discovery. Clients are no longer buying social campaigns and influencer activations as separate line items; they are buying outcomes in culture, community and commerce. They need one partner who can orchestrate all of it at global scale.

The role reports jointly to Jon Cook, Global CEO of WPP Creative, and Brian Lesser, Global CEO of WPP Media, with an enterprise-wide mandate to unify WPP’s social and influencer capabilities across creative, media and technology. Supported by a WPP Executive Steering Committee, the role is uniquely positioned to shape strategy at the very highest levels of the organization. WPP Open and Open Intelligence give this leader a genuine, defensible advantage in connecting influencers, content, data and media investment in ways competitors cannot.

WPP’S SOCIAL INFLUENCER PRACTICE

WPP’s practices give client teams direct access to capability in high-growth areas of marketing. They connect client teams with the best talent and tools across the company — regardless of agency brand or operating unit — and help identify where to build and scale capability to meet evolving client demand. Each practice has dedicated global leadership and works alongside Global Client Leaders and client teams around the world to connect the right practices to the right briefs, faster and more easily. Tools and expertise developed in one part of the business can be accessed by others, helping clients navigate change, capture opportunity and deliver.

The Social Influencer Practice brings that model to the discipline. Today, social and influencer capability is distributed: social-first creative, community management a