VML & Ogilvy | Digital Partner Marketing Manager

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Role Overview

The Digital Partner Marketing Manager (DPMM) is a partner-facing GTM leader responsible for translating Microsoft priorities into actionable, high-impact partner marketing execution. This role goes beyond campaign delivery. DPMMs act as strategic advisors and GTM orchestrators, enabling partners to build and execute scalable co-marketing plans that drive pipeline, opportunity creation, and measurable business outcomes. DPMMs operate within a global, data-driven operating model, leveraging structured frameworks, dashboards, and repeatable motions to deliver consistent impact across a portfolio of partners.

Key Responsibilities

1. Partner GTM Strategy & Planning

· Translate Microsoft solution plays and priorities into clear, executable partner GTM plans

· Define target audiences, value proposition, messaging and channel strategy

· Simplify complex partner strategies into focused, outcome-oriented plans

· Align closely with PMMs, PDMs and sales stakeholders on GTM priorities

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2. Campaign Activation & Execution

· Guide partners to launch and execute campaigns quickly using available assets and programs

· Support end-to-end campaign activation (planning → execution → optimization)

· Ensure alignment to Microsoft incentives, programs and Campaign-in-a-Box frameworks

· Drive repeatable execution models across the partner portfolio

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3. Pipeline & Performance Accountability

· Drive partner activity toward pipeline generation and opportunity creation

· Track performance across funnel metrics (leads, referrals, pipeline)

· Use dashboards and data insights to recommend next best actions

· Ensure campaign impact is measurable and tied to business outcomes

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4. Partner Relationship & Influence

· Act as a trusted advisor to partner marketing and leadership teams

· Build strong, ongoing relationships with a portfolio of partners (15-20)

· Influence partner priorities without authority, guiding focus toward highest-impact activities

· Lead partner meetings and workshops with confidence and clarity

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5. Data-Driven Decision Making

· Use performance data to prioritize partners, campaigns and investments

· Identify risks, gaps and opportunities early and drive course correction

· Translate insights into clear, actionable recommendations

· Ensure consistent use of tracking tools, reporting frameworks and governance processes

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6. Scalable Delivery & Operational Excellence

· Manage a portfolio of partners using structured frameworks, templates and playbooks

· Deliver consistent output quality through repeatable processes

· Contribute to a globally standardized operating model with local adaptability

· Maintain strong execution cadence across planning, delivery and reporting cycles

Success Profile (Critical Capabilities)

1. Strategic & Commercial Thinker

· Connects partner strengths to market demand and customer needs

· Focuses on pipeline, revenue impact, and business outcomes

· Prioritizes what will drive impact this quarter

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2. Structured GTM Planner

· Translates strategy into clear, phased GTM plans

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