Director, Category Growth Marketing

Company Introduction

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door. Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”

Position Summary

The Director, Category Growth Marketing is responsible for defining and executing the long-term growth strategy for key business categories, driving sustainable revenue growth, customer acquisition, retention, and market expansion. This leader will oversee category marketing investments, lead high-impact growth initiatives, and partner closely with Product, Sales, Merchandising, Finance, Analytics, and Executive Leadership teams to accelerate business performance.

The ideal candidate combines strategic vision, commercial acumen, customer-centric thinking, and data-driven decision-making to identify growth opportunities and build scalable marketing programs that deliver measurable business results.

Key Responsibilities

Category Growth Strategy & Business Leadership

Develop and own the multi-year growth strategy for priority categories, aligned with overall business goals.

Drive category revenue, profitability, customer growth, and market share expansion.

Identify emerging market opportunities, customer trends, and competitive dynamics to shape growth priorities.

Establish category growth roadmaps and investment strategies that support short-term performance and long-term business objectives.

Serve as a strategic advisor to senior leadership on category growth opportunities and risks.

Revenue & Demand Generation

Lead integrated growth marketing strategies across acquisition, engagement, retention, loyalty, and lifecycle programs.

Partner with channel marketing teams to optimize investments across digital, social, CRM, partnerships, content, and offline channels.

Drive category-specific demand generation initiatives to increase customer adoption, repeat purchase behavior, and customer lifetime value.

Ensure effective allocation of marketing budgets to maximize ROI and business impact.

Customer & Market Insights

Champion customer-centric decision-making through deep understanding of customer behaviors, motivations, and purchasing patterns.

Leverage data analytics, market research, and customer insights to identify growth opportunities.

Translate insights into category strategies, go-to-market plans, and marketing initiatives.

Monitor competitive trends and industry developments to maintain category leadership.

Cross-Functional Leadership

Partner closely with Product, Commercial, Merchandising, Operations, Analytics, Finance, and Sales leaders to align category growth initiatives.

Influence executive stakeholders and build organizational alignment around strategic priorities.

Lead cross-functional growth programs from ideation through execution and measurement.

Support product launches, category expansions, seasonal campaigns, and strategic business initiatives.

Performance Management & Optimization

Establish and manage category performance frameworks, KPIs, and reporting mechanisms.

Drive a culture of experimentation through testing, optimization, and continuous improvement.

Monitor business performance and proactively identify opportunities for acceleration and risk mitigation.

Present business reviews, growth insights, and strategic recommendations to executive leadership.

Team Leadership & Talent Development

Build, lead, and develop a high-performin