Principal, Program Management (Seller Policy & Operations Strategy)

Company Introduction

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being leading and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurs surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Job Overview

Rocket Growth (RG) is a Coupang Fulfillment business that enables sellers to offer customers the best-in-class delivery and post-purchase experience. With RG, sellers’ products get the Rocket badge and are delivered via Coupang’s Rocket delivery network. RG is the fastest-growing team in Coupang with an exciting roadmap of products and features. We are hiring a Principal Program Manager to lead Policy Programs and Governance , ensuring that RG policies are clearly defined, effectively implemented, and consistently enforced to drive seller behavior, operational excellence, and customer trust. As a Senior Program Manager, you will own the end-to-end lifecycle of policy programs , from definition and rollout to enforcement and continuous improvement. You will work across Product, Engineering, Legal, Finance, and Operations to translate business needs into scalable policy execution frameworks. Key Responsibilities

Policy Program Ownership

Own and drive the lifecycle of RG policy programs , including:

Seller eligibility and behavior policies

Program rules, compliance standards, and enforcement mechanisms

Incentive and penalty frameworks tied to policy adherence

Identify gaps in existing policies and proactively propose improvements aligned with business goals

Policy Rollout & Execution

Lead end-to-end execution of policy launches and updates , ensuring:

Clear scope definition

Structured rollout plans

Consistent implementation across systems and operations

Partner with Product and Engineering to ensure policies are translated into scalable system logic and guardrails

Governance & Enforcement

Establish and manage policy governance frameworks , including:

Monitoring compliance and adherence

Defining enforcement mechanisms (alerts, restrictions, penalties)

Ensuring consistency across sellers and use cases

Partner with Legal and Compliance teams to ensure policies meet regulatory and internal standards

Seller Communication & Adoption

Drive development of seller-facing policy documentation and education materials

Ensure clarity, transparency, and accessibility of policies to sellers

Improve seller understanding, adoption, and adherence to RG program rules

Cross-functional Alignment

Act as the central point of coordination across Product, Engineering, Legal, Finance, and Ops

Align stakeholders on policy priorities, trade-offs, and execution plans

Facilitate decision-making and resolve ambiguities in policy interpretation

Metrics & Continuous Improvement

Define and monitor KPIs such as:

Policy compliance rates

Seller violations and enforcement actions

Impact of policies on business performance (selection, quality, CX)

Conduct root cause analysis on policy gaps and execution issues

Drive continuous improvement of policy frameworks and operational processes

Settlement (Supporting Scope)

Ensure alignment between policies and settlement processes , including:

Fee enforcement based on policy rules

Incentive