Director, Product Management (Catalog)

About Coupang

We exist to wow our customers. We know we're doing the right thing when we hear our customers say, "How did we ever live without Coupang?" Born out of an obsession to make shopping, eating, and living easier than ever, we're collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies in the world, establishing an unparalleled reputation as a dominant and reliable force in South Korean commerce.

We offer the best of both worlds: a startup culture backed by the resources of a large, global public company. This fuels our continuous growth and enables us to launch new services at remarkable speed. We are entrepreneurial builders surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people who love to roll up our sleeves and make a direct impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what's possible to solve complex problems and break traditional trade-offs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

About the Team

The Coupang Catalog Team is responsible for hosting billions of products in Coupang's catalog and dynamically processing hundreds of millions of daily updates to provide the single source of truth that powers the online buying experience for millions of customers. We strive to deliver a world-class platform where customers find complete, accurate, and trustworthy product information without friction and at the lowest prices. To achieve this at scale, we continuously invest in cutting-edge AI architectures—leveraging modern Large Language Models (LLMs) and advanced machine learning—to ensure maximum precision, dynamic scalability, and bulletproof platform reliability.

About the Role

The Director of Catalog Product will leverage deep expertise in the latest LLM technologies, Generative AI, and advanced machine learning (NLP/NLU, Deep Learning, Computer Vision, Algorithmic Modeling) to pioneer next-generation e-commerce solutions. You will design, build, and scale a diverse portfolio of AI-driven products, automation tools, and catalog features that transform how product data is structured, enriched, and presented across Coupang’s vast e-commerce ecosystem.

Operating in a high-growth, rapidly evolving, and often ambiguous environment, you must thrive amidst constant change while maintaining an uncompromising bar for product quality and execution. You will navigate high degrees of operational complexity and drive strategy across international cohorts of senior stakeholders in South Korea, China, and the US (including Retail, Pricing, 3P Marketplace, Search & Discovery, and Finance).

Role Overview

Set the vision and strategic roadmap for Coupang's Catalog platform, pioneering the application of cutting-edge LLMs and Gen AI to solve complex e-commerce challenges (e.g., catalog auto-enrichment, dynamic attribute extraction, automated taxonomy classification, seller content optimization, and fraud/quality detection).

Lead the entire product lifecycle from conceptual AI frameworks through to production implementation in a high-velocity, continuous-deployment ecosystem.

Navigate ambiguity with clarity and conviction, establishing structured roadmaps, making clear trade-off decisions, and maintaining a high standard of quality despite fast-moving constraints.

Drive executive alignment across multi-regional leadership in Engineering, Data Science, Product, Operations, and Infrastructure.

Establish metrics and build automated mechanisms to track performance, system precision, and operational efficiency across billions of catalog entities.

Basic Qualifications

10+ years of product management experience successfully developing and launching innovative tech produ