Director, Head of Global PR & Communications

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

Flo is looking for a Director, Head of Global PR & Communications to shape how the world understands our company, mission, and impact.

You will lead Flo’s global external communications strategy across corporate, consumer, product, scientific, and executive communications. You will build influential narratives that strengthen Flo’s position as a category-defining women’s health company, deepen trust in our brand, and raise the visibility of women’s health.

This is both a strategic and hands-on role. You will advise senior executives on complex issues while building media relationships, developing stories, preparing spokespeople, and leading responses when the stakes are high.

The ideal candidate will bring the judgment and credibility required to communicate responsibly at the intersection of healthcare, technology, privacy, science, culture, and public policy.

What you’ll do

Lead Flo’s communications strategy

Develop a global PR and external communications strategy aligned with Flo’s brand, product, commercial, and company priorities.

Create a differentiated corporate narrative that positions Flo as a leader in women’s health, consumer technology, and medically credible digital health.

Lead communications across corporate reputation, product launches, scientific research, partnerships, executive visibility, and thought leadership.

Identify the conversations Flo should lead and establish clear objectives and measures of success.

Build reputation through powerful storytelling

Strengthen trust in Flo among consumers, healthcare professionals, media, partners, policymakers, and other influential stakeholders.

Build relationships with leading journalists and opinion leaders across health, technology, business, science, and consumer media.

Develop a consistent pipeline of proactive stories that extends beyond company announcements and product launches.

Translate clinical research, product innovation, and proprietary insights into compelling, accessible stories without compromising medical credibility.

Partner with Medical Affairs, Science and Research, Privacy, Security, Legal, Product, and Public Policy to communicate complex and sensitive topics accurately.

Act as a senior company spokesperson and prepare executives and subject-matter experts for media engagements.

Advise leaders and protect Flo’s reputation

Serve as a trusted communications adviser to the CEO, CMO, executive leadership team, and other senior stakeholders.

Build distinctive thought leadership platforms for Flo’s executives, doctors, scientists, and researchers.

Lead issues management and crisis communications, including scenario planning, escalation protocols, response strategies, and spokesperson preparation.

Anticipate reputational risks across reproductive health, medical claims, data privacy, AI, and public policy.

Provide clear, composed counsel under pressure, balancing transparency, empathy, legal considerations, medical accuracy, and the needs of Flo’s community.

Lead the function

Build, lead, and develop a high-performing global communications team.

Manage PR agencies and specialist partners across priority markets.

Own the communications budget and allocate resources against the highest-impact priorities.

Establish strong global processes while allowin