Sr. Manager, New Concepts & Add-ons

S'more about the team

The Senior Manager of New Concepts & Add-ons (Canada) leads HelloFresh Canada's new concepts and add-on portfolio, from strategic partner development through to commercial launch. This role owns end-to-end sourcing strategy for finished goods, the commercialization of meal kit and ready-to-eat products in Canada and supports the development pipeline. This is a hands-on, fast-moving builder who can turn a newer program into a dedicated, scalable function.

You'll work closely with our product and culinary teams across all brands, and with operations, food safety and quality, regulatory, and finance to drive projects forward. You are an agile, fast-learning project leader who thrives on driving change across an organization, with a focus on impact and action.

Lettuce share what this role will be responsible for

Own the commercialization of Meal Kit & RTE add-on & new concept products in Canada, including supporting business cases, pricing, MOQ and supplier economics and launch plans that meet volume and margin targets.

Partner closely with Product, Culinary, Operations, FSQA, and Commercial teams to translate new product concepts into sourced, qualified, manufacturable finished goods — bridging culinary vision and operational reality.

Own the end-to-end finished goods sourcing process for new product development — from co-manufacturer identification, RFP and qualification through pilot runs, FSQA sign-off, commercial negotiation, and successful first-ship commercialization.

Balance customer experience, operational complexity, food safety requirements and total cost of ownership when onboarding new finished goods SKUs and co-manufacturing partners.

Lead high-value commercial negotiations and contract management, and set cost optimization and margin targets across the portfolio

Build supply resilience across co-manufacturers and suppliers, including dual-sourcing, capacity contingency planning, performance SLAs and corrective action

Drive continuous improvement of supplier onboarding frameworks and category guidelines, and use data to inform strategic decisions

Deliver the New Concepts pipeline for 2027 and beyond, with clear milestones, prioritization and tradeoffs against BAU and supply stability work.

Leverage data and analytics to build data driven solutions and inform strategic decision making.

All other duties, as assigned

Sound a-peeling? Here's what we're looking for

Total of 5-6+ in strategic sourcing, category management, product development or supply chain operations — with direct experience sourcing finished goods, managing co-manufacturers, or commercializing new products through third-party manufacturing partners in the food or consumer goods industry

A successful track record of product innovation and leadership in a cross-functional stage gate process

Strong quantitative and analytical experience (either through education or professional experience), including expertise with G-Suite, Excel and procurement systems

An undergraduate degree, preferably in supply chain, business, engineering, or a related field (or equivalent relevant experience)

Fluency in Google Suite applications (especially Google Sheets)

A track record of successfully leading large initiatives and sourcing events through strategic sourcing processes

Experience with high value contract negotiations

Flexibility to travel (up to 10%)

You are:

Someone who has a clear strategic vision and loves the challenge of working with a diverse set of stakeholders and finding creative win-win solutions

Data-driven with strong analytical skills, and passionate about bringing that decision-making mentality to the team

Detail-oriented – You possess strong organizational skills and consistently demonstrate a systematic approach to all your work

A self-starter – You are highly motivated and passionate; you're eager to take on new projects without knowing exactly what you will uncover.

Agile –