Senior Group Marketing Controller (All Genders)

The role

The Group Marketing Controller is the primary finance interface for HelloFresh's global marketing function. The role exists to ensure marketing spend is planned accurately, closed correctly, and reported transparently — bridging the gap between marketing execution and the Group P&L.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

1. Close & Accruals

Own the month-end close process for marketing cost lines across all markets

Review and validate marketing accruals submitted by local finance teams

Identify and resolve booking errors, misclassifications, or missing accruals

Maintain clean actuals in the income statement for all marketing line items

Work with SE Finance Controlling to improve and create transparency to the markets on marketing IC charges

2. Budget & Forecast Management

Consolidate and challenge market-level marketing budgets during planning cycles

Lead marketing Guidance creation for Business Plan cycles

Maintain the Group marketing budget with actuals vs. budget vs. forecast

Flag material variances early and escalate to marketing stakeholders

3. Reporting & Analysis

Work with Tech and local markets to improve and automate input quality of weekly reporting

Produce monthly marketing performance reports covering spend vs. budget, phasing, and key variance drivers (Leverage A.I. and Databricks Dashboards)

Support the CFO/board reporting pack with accurate marketing cost commentary

Build and maintain performance reports for Global Marketing teams

4. Business Partnering

Act as the day-to-day finance contact for the Global Marketing teams

Manage Direct and Indirect spend for the Marketing team

5. Process & Controls

Document and improve the end-to-end marketing close process

Ensure consistent cost treatment across markets (e.g. working vs. non-working spend, agency fees, media)

Identify gaps in how marketing costs are captured and propose fixes

WHAT SUCCESS LOOKS LIKE

Clean marketing close every month — no material restatements or late accruals

Stakeholders can trust the marketing numbers without re-checking them

Variances are explained proactively, not reactively

Marketing controller processes are standardised across markets

WHAT THE FUTURE LOOKS LIKE

Manage marketing spend between markets by reviewing ROI, AOR and agreed upon KPI performance

Centralised and automated marketing controlling at month-end

WHAT THIS ROLE IS NOT

Not a marketing strategist — not expected to have opinions on campaign effectiveness or brand direction

Not a data analyst — analytical support comes from the Finance Systems team; this role translates outputs into financial conclusions

Not a local market controller — this role holds the Group view; local controllers own their market execution

What you’ll bring

Several years of experience in financial controlling, FP&A, or a similar finance business-partnering role, ideally with exposure to marketing or performance-marketing cost structures

Strong Excel/Google Sheets skills; comfort working with large datasets and BI/reporting tools

Ability to explain financial variances clearly to non-finance stakeholders

Experience running or supporting a month-end close process

Comfort operating across multiple markets and currencies in a fast-paced, matrixed organisation

Curiosity about how AI and automation can modernise financial reporting

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

Immerse yourself in a diverse global community of 90+ nationalities.

Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Be