GTM Email Marketer

WHY WORK AT HIGGSFIELD AI?
Higgsfield AI is the fastest-scaling generative AI company in history, hitting $700M in annual revenue run rate, 30M+ users worldwide, 6M+ generations per day, and powering 390 of Fortune 500 brands.
We're building at the absolute frontier of AI-powered video creation and next-generation creative tools. Joining Higgsfield means becoming part of a high-impact team shaping the future of AI-native experiences, at a company that isn't just moving fast, but rewriting what fast looks like.
ABOUT THE ROLE
We are looking for an Email Marketer to own email as a channel across our B2C and B2B audiences.
You'll build lifecycle campaigns in Customer.io , run outbound programs in Smartlead, and be responsible for everything from copy and design to deliverability and conversion metrics. This is a hands-on role for someone who writes exceptionally well, executes fast, and knows how to get a campaign from idea to inbox.
WHAT YOU'LL DO
BUILD AND LAUNCH CAMPAIGNS
- Plan, build, and launch email campaigns for B2C and B2B audiences: lifecycle, promotional, and outbound.
- Design emails end to end, from layout to final build, working closely with designers and engineers to ship quickly.
WRITE COPY THAT CONVERTS
- Write exceptional copy: subject lines, body text, and CTAs that follow email best practices and read like polished business communication.
OWN DELIVERABILITY
- Own sender reputation end to end: domain warm-up, authentication (SPF, DKIM, DMARC), list hygiene, and sending best practices.
SEGMENT, MEASURE, ITERATE
- Segment audiences and personalize campaigns using product and CRM data.
- Track opens, clicks, replies, and conversions; run A/B tests and turn results into better campaigns.
YOUR MUST HAVES
- 2+ years of hands-on email marketing experience (B2C, B2B, or both).
- Exceptional written English with a strong command of business communication style.
- Working knowledge of Smartlead and Customer.io , or closely comparable tools.
- Solid understanding of email sending rules, domain reputation, and deliverability.
- Comfort with data: campaign metrics, conversion tracking, and experimentation.
- An eye for email design and the ability to work with designers and engineers to get things done.
- Fast execution: you ship, iterate, and don't wait for perfect.
NICE TO HAVES
- Experience in SaaS, AI, or creative tools.
- Basic HTML/CSS for email.
- Familiarity with cold outbound and B2B sales workflows.
THE DEAL
- Competitive salary in USD.
- On-site, Almaty
- Full-time position.