Marketing Operations Manager

Ironclad is the leading AI contracting platform that transforms agreements into assets. Contracts move faster, insights surface instantly, and agents push work forward, all with you in control. Whether you’re buying or selling, Ironclad unifies the entire process on one intelligent platform, providing leaders with the visibility they need to stay one step ahead. That’s why the world’s most transformative organizations, from Rivian to the World Health Organization and the Associated Press, trust Ironclad to accelerate their business.
We’re consistently recognized as a leader in the industry: a Leader in the Forrester Wave and Gartner Magic Quadrant for Contract Lifecycle Management, a Fortune Great Place to Work, and one of Fast Company’s Most Innovative Workplaces. Ironclad has also been named to Forbes’ AI 50 and Business Insider’s list of Companies to Bet Your Career On. We’re backed by leading investors including Accel, Y Combinator, Sequoia, BOND, and Franklin Templeton. For more information, visit www.ironcladapp.com or follow us on LinkedIn.
As the MarTech & Automation Owner, you are the architectural guardian and efficiency engine of our marketing technology ecosystem. You will own the overarching architecture, functional health, and utilization of our MarTech stack while serving as the primary technical architect of our core Marketing Automation Platform (Marketo).
Deep, hands-on Marketo experience is required for this role. Rather than acting as a ticket-taker or day-to-day admin for every single point solution, you will govern the stack to ensure every platform has a clear owner, is properly administered, and is utilized to its highest potential. You will design, build, and optimize self-serve campaign operation frameworks that empower functional super-users across marketing (Events, Field, Content, Growth) to deploy campaigns autonomously, flawlessly, and without operational friction.
This role is based out of our San Francisco or New York City offices, with a 2 days a week in-office requirement.

Key Responsibilities
MarTech Stack Architecture & Governance:
Own the holistic architecture, integration standards, API security, and global data flow across the entire MarTech ecosystem.

Proactively audit stack utilization, system health, and vendor efficiency to identify opportunities for consolidation, automation, and capability enhancement.

Establish governance policies ensuring every tool has a designated functional super-user/admin while maintaining centralized architectural control over core CRM/MAP syncs.

Marketo Core Architecture & Enablement:
Serve as the technical architect for Marketo, maintaining system performance, global program templates, tokenization, lead scoring pipelines, database hygiene, and CRM integration rules.

Build and deliver comprehensive enablement, documentation, and training programs for non-MOps tool owners and program leads across the GTM organization.

Campaign Operations & Self-Serve Frameworks:
Design, launch, and refine a fully self-serve campaign execution model that enables program owners (Field Events, Webinars, Nurtures, Demand Gen) to launch campaigns effortlessly using standardized Marketo templates and operational playbooks.

Automate campaign ops end-to-end—continuously shoring up manual processes, eliminating ticket bottlenecks, and introducing automated QA guardrails for link validation, rendering, and brand compliance.

Functional Super-User Enablement:
Onboard, train, and certify functional admins across business units (e.g., event teams in Goldcast/Splash, content teams in AirOps, web teams in WordPress/GTM) to ensure decentralized execution follows centralized standards.

Act as the technical escalation point for integrations, schema errors, and platform troubleshooting.

Qualifications & Requirements
Experience: 3+ years in Marketing Operations, Systems Architecture, or MarTech Management in a growth-stage B2B SaaS environment.

Must-Have Require