Head of UA (new product)

About Nexters
Nexters is an international game development company that strives to introduce the joy of core gaming experiences to casual players. In 2021 we went public and listed on the NASDAQ (GDEV). Nexters is part of the GDEV holding, which includes not only Nexters, but also Cubic Games, Royal Ark and Game Gears studios. Our people work worldwide from offices in Cyprus, Armenia, and Kazakhstan or remotely. We want brilliant professionals who love building great games in a team with one of the best cultures.
About your role
We are looking for a  Head of UA  to join our team working on the  new product  (3D mobile strategy).  
About the team
Our Marketing team brings together 80+ specialists across User Acquisition, Analytics, Creative, and Data Products.
UA at Nexters is about scaling audience growth by improving LTV and unit economics. As the product becomes stronger and more valuable to users, we unlock opportunities to invest more in acquisition and scale further.
By day, we’re like Formula 1 engineers, squeezing another 0.3% of efficiency out of an already high-performing machine. It’s all about continuous improvement, automation, AI, scaling, and maximizing the impact of every product improvement and increase in LTV.
By night, we’re a startup within the company, looking for the next hundred million users across new markets, products, and channels. This is where growth hacking, 360° marketing, constant experimentation, and the ability to connect product, analytics, creative, and advertising algorithms into one system come into play.
What you’ll do
Drive the end-to-end marketing process — from idea and testing to full execution and final delivery.
Design, launch, and optimize marketing campaigns, collaborating closely with creative, UA, and analytics teams.
Manage the full campaign lifecycle — from concept and briefing to execution and post-campaign analysis.
Track key performance indicators, prepare insights, and translate them into actionable improvements.
Coordinate with internal and external partners to ensure brand consistency and impactful communication.
Experiment with new marketing channels, formats, and approaches to drive user acquisition and retention.
What we’re looking for
Proven experience in marketing within gaming, entertainment, fintech or digital products.
Solid understanding of user acquisition, digital advertising tools, and campaign metrics.
Mindset driven by business goals, not tools — you understand the “why” behind every campaign.
Knowledge of business models, success criteria, and the role marketing plays in achieving them.
Creative approach with the ability to turn ideas into effective marketing initiatives.
Strong communication and project management skills, comfortable working with cross-functional teams.
Analytical thinking with the ability to make data-driven decisions.
What we offer
Healthcare Medical care program (including dental service) or medical care compensation are available for you wherever you wish to work. The medical care program (basic package) is also available for your family members if you choose to work from our official locations – Cyprus, Armenia, and Kazakhstan.
Work, life, and balance We offer a fair amount of paid vacation days and sick leave. You can work at one of our comfortable offices in official locations or from home.
Sports You can choose various sports activities like yoga, football, and volleyball in our official locations.
Relocation support A relocation package is available for you if you decide to join us in one of our official locations.
Skills improvement Let's learn languages: you can visit online English language courses. Greek and Armenian language lessons are available for everyone who works in Cyprus or Armenia. Our company encourages people of Nexters to take part in game jams, hackathons, and relevant conferences and meetups as expert speakers.
Community & ESG We are proud of our local communities and support employ