Creative Producer

About Nexters
Nexters is an international game development company that strives to introduce the joy of core gaming experiences to casual players. In 2021 we went public and listed on the NASDAQ (GDEV). Nexters is part of the GDEV holding, which also includes Cubic Games, Royal Ark, Game Gear studios. Our people work worldwide from offices in Cyprus, Armenia, and Kazakhstan or remotely. We want brilliant professionals who love building great games in a team with one of the best cultures. About your role
We are looking for a Creative Producer to join our marketing team and take ownership of creative strategy across multiple formats — primarily video and static creatives, with playable ads as a strong plus.
This role combines creative production with a strong analytical mindset. You will work closely with UA and Production teams, analyze creative performance, identify patterns and opportunities, turn data into hypotheses, and develop new concepts that can scale in user acquisition.
We are looking for someone who can independently own a creative direction: understand what worked and why, decide what to test next, and translate ideas into clear concepts for artists and animators.
What you’ll be doing
Analyze creative performance, historical results, trends, and correlations between key marketing metrics
Develop and maintain a pipeline of creative hypotheses based on data, market insights, and your own expertise
Generate and develop concepts for video, static creatives, and playable ads
Turn creative ideas into clear briefs and work closely with artists, animators, and other production specialists
Review test results, identify reasons behind successes and failures, and define next iterations
Research competitors, market trends, references, and successful creative approaches
Use AI tools to prototype and develop gameplay concepts, locations, actions, combat scenarios, and other creative ideas
Collaborate closely with UA, Production, Marketing Art, and other creative teams
Participate in brainstorms, retrospectives, and creative reviews, sharing learnings across teams
We hope that you have
3+ years of experience in Creative Production, Creative Marketing, or a similar role in GameDev
Strong experience working with gameplay-focused marketing creatives
Experience producing different creative formats, especially video ; experience with static creatives and playable ads is a plus
Strong analytical skills and the ability to work with creative performance data beyond qualitative evaluation
Understanding of game design and level design principles
Good knowledge of RPG / midcore games and strong gaming literacy across mobile, PC, or console titles
Ability to independently generate hypotheses, explain the reasoning behind them, and turn test results into actionable next steps
Experience working with artists, animators, designers, and other production specialists
Hands-on understanding of modern AI tools and how they can be used throughout the creative production pipeline
Ability to work constructively with feedback and iterate on ideas instead of abandoning them after the first unsuccessful test
What will help you succeed
You are comfortable making decisions based on both data and creative expertise and can clearly explain which signals led you to a particular hypothesis
You treat unsuccessful tests as a source of learning: you can identify what may have gone wrong, formulate next steps, and continue developing a promising idea rather than shifting responsibility to another team
You are also comfortable working independently. Our target model is for the Creative Producer to develop the strategy and direction, while the lead helps challenge and strengthen it rather than providing ready-made ideas for execution.
What we offer
Healthcare Medical care program (including dental service) or medical care compensation are available for you wherever you wish to work. The basic medical care program is also available for y