Customer Lifecycle Manager

Main responsibilities
- Build, scale, and optimize automated multi-channel marketing campaigns and complex customer journey flows (including campaigns for B2B customers) using the Braze marketing automation platform.
- Continuously test and optimize messaging, offers, frequency, and channel mix (email, in-app, push notifications) to maximize customer value, boost engagement and reduce churn.
- Collaborate with marketing, product, data teams to balance business growth with exceptional customer experience.
- Gather and analyze customer feedback to identify pain points and adjust communication accordingly.
- Stay informed on industry trends and best practices in lifecycle marketing, automation, and customer value management.

Core requirements
- Successful previous experience in a similar role in Customer Value Management, CRM, or Lifecycle Marketing fields (B2C and B2B segment), preferably in telecom, travel, or other subscription-based businesses.
- Experience with CRM tools and marketing automation platforms: Braze (preferably), Salesforce, Iterable or similar.
- Analytical, result-oriented mindset and proven ability to interpret data and turn insights into actions.
- Proven ability to collaborate cross-functionally with colleagues of diverse seniority.
- Self-starter who thrives in a fast-paced, high-growth environment.