Customer Marketing Manager DACH (d/f/m) | Berlin & Munich

Personio's intelligent HR platform helps small and medium-sized organizations unlock the power of people by making complicated, time-consuming tasks simple and efficient. Our team of 1,500 Personios is building user-friendly products that delight our 15,000+ customers and their 1.5 million employees. Ready to make an impact from day one?
The role:
Bring your strategy. Create our story. Join Marketing at Personio to turn customers into fans and fans into growth at one of the most valuable tech companies in Europe
We're looking for a Customer Marketing Manager to craft, execute and optimise our marketing to our existing customers in DACH. You will bring customers together in person, create live and automated content formats with our Content Marketing team, and plan standalone campaigns that matter to the people already using Personio. You will own the budget, the targets and the reporting, so you'll always know what your work delivers.
Ok, but what's in it for you? You will join a team of highly motivated and unnaturally friendly marketers in our "Regional Marketing & Campaigns" team, work for one of Europe's fastest growing B2B companies and have a high degree of ownership in everything you do. Steep learning curve guaranteed. You will also benefit from close cooperation with our Regional Marketing, Content Marketing, Marketing Operations and Sales and Customer teams.
Are you up for it?

Your tasks and responsibilities will include:
Own the DACH customer marketing plan by translating business priorities into a quarterly roadmap of events, campaigns and content, aligned to expansion and retention targets

Plan and run in-person activations for our customer base, e.g. customer events, roundtables and regional meet-ups, from concept to follow-up

Create live and automated content formats , e.g. webinars and nurture streams, together with our Content Marketing team

Plan standalone campaigns with very high relevance for our customers, e.g. upsell, cross-sell and product launch campaigns

Build and run email programmes and automation for customers, working with Marketing Operations on templates, QA and tooling

Take complete ownership of budget, targets and reporting for all customer marketing activities

Regular alignment with internal stakeholders to make customer marketing a vital element of our overall marketing strategy, e.g. with Content Marketing, Marketing Operations, Product Marketing, Sales and Customer teams

What you need to succeed:
You are fluent in German and English

You have 3+ years of experience in B2B marketing with a background in SaaS or at a forward-thinking technology firm

You have hands-on experience in marketing automation and email marketing

You have planned and run events or other in-person formats and can show their results

You have managed a budget and been measured on targets , ideally pipeline, expansion or retention

You have an entrepreneurial mindset and want to get things done. You are driven by impact and want to be measured by results

You feel comfortable working with senior stakeholders and with teams you don't manage

You are tech savvy and use AI and automation to scale your work

Why Personio:
Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.
At Personio, we value in-person collaboration while also offering flexibility. This role is office-based, with 3 days required in your contracted office location. The remaining days can be worked from home or in the office if you prefer. In addition, you’ll have 20 Flex Days per year to work remotely from other locations.
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