Campaign Marketing Manager, Lifecycle and Retention

Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.

About the Role

The Veeam Global Demand Generation and Customer Marketing team is hiring a Campaign Marketing Manager to help develop and execute programs that help customers adopt our solutions, realize measurable value, and expand use of Veeam’s core products to drive customer retention.

As a Campaign Marketing Manager, focused on customer retention, you will manage customer lifecycle programs spanning onboarding, adoption, optimization, renewal and re-engagement. Working within the broader lifecycle strategy, you’ll translate customer needs, product usage signals and business priorities into scalable, relevant experiences that encourage customer engagement. You will work on marketing tactics including email marketing and email nurturing, webinars, SEO, social media, and more that generate customer engagement and help sales meet their renewal targets. In this role, you will also be responsible for creating new marketing content for our Cloud and Dev customers by writing copy for emails, landing pages and assist in the development of creative advertisements and/or new technical content. Your role will be a critical part of the Customer Retention campaign and will work closely with customer experience, product marketing, content marketing and demand gen functional teams to create marketing plans, execute on tactics, and analyze results.

What You’ll Do

Build and project manage lifecycle programs across onboarding, adoption, optimization, renewal, advocacy, and re-engagement

Map customer journeys with important milestones and content opportunities

Translate customer journeys and lifecycle priorities into campaigns, workflows, and customer experiences within the Universal and Veeam Kasten customer retention campaigns

Execute plans by partnering with functional marketing teams such as web, social, email, digital advertising and automation teams

Help create and write campaign content including whitepapers, technical guides, social media posts, emails, landing pages, and advertisements for Facebook, LinkedIn, and Search Engines

Manage target account lists and customer segments to ensure the right message, reaches the right customer, at the right time

Analyze data (campaign results, conversion rates, pipeline, traffic etc.) in tools like Tableau, Databricks, and PowerBI to identify positive results or identify areas for improvement

Communicate plans, results, and optimizations to executives, stakeholders and regional teams across the globe to make sure everyone stays aligned and work is completed on time

Maintain and optimize always-on omni-channel customer programs

What You’ll Bring

8+ years experience working in lifecycle marketing, customer marketing, marketing campaigns or digital advertising for B2B technology companies

Bachelor or Master’s degree in marketing

Excellent interpersonal and communication skills in English

Experience developing and executing email campaigns, nurture programs, or automated customer journeys

Ability to manage program from planning through launch, measurement and optimization

Familiarity with other media channels like webinars and digital tactics like email and social media

Ability to write and create marketing materials like emails, social posts, landing pages and advertisements

Detail-oriented with good organizational sk