Senior Product Marketing Manager

Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.

#LI-REMOTE #LI-JC2

About the Role

Are you a tech-savvy storyteller ready to lead the charge in Veeam’s data protection revolution? As a Senior Product Marketing Manager for Veeam Data Platform, you’ll transform complex technology into compelling, benefits-driven content. Your expertise across virtualization, cloud, enterprise applications, databases, HCI, security, governance, storage, and beyond will allow you to forge deep connections with technical audiences and ICPs. Join us to craft narratives that highlight Veeam’s innovation and values, resonating with both new prospects and loyal customers alike!

Your responsibilities will include leading the Veeam Data Platform outreach strategy, supporting campaigns with engaging demos, videos, and webinars, and working closely with Product Management, Strategy and Marketing to develop messaging for cutting-edge features. Your content will simplify complex tech concepts into easy-to-understand, actionable benefits, helping Veeam stand out in a competitive landscape.

Be the definitive voice of Product Marketing, bridging the gap between tech and value for customers, partners, and sales teams. Be capable of articulating Data Resiliency benefits to Execs and Practitioners alike. If you’re strategic, customer-focused, and passionate about bringing technical stories to life—this is your next career move.

What You’ll Do

Own and develop the product outreach, web and content strategy for Veeam Data Platform for customer acquisition and expansion.

Manage the lifecycle of all related assets, ensuring accuracy and relevance.

Be the resource, comfortable with working in the product capable of explaining realizable benefits on in a customer digestible story

Collaborate with product management and product strategy team to understand the values and craft compelling content for the latest Veeam innovations.

Design and support campaigns using technical know-how to create interactive Storylane/dynamic demos, presenter-led demos, technical videos, and webinars.

Develop and execute launch assets for new technologies and support.

Simplify technical benefits to resonate with end-users and partners, captivating prospects and maintaining loyal customers.

Partner with the PMM team to refine Veeam’s market positioning, tapping into your knowledge of competitive landscapes and buyer personas.

Build and apply deep proficiency in Ideal Customer Profiles (ICP), buyer personas, and key use cases to sharpen messaging, targeting, and content strategy for a deeply technical product.

Technologies You’ll Work With

Veeam Data Platform

Virtualization technologies

Cloud platforms

Enterprise applications

Databases

Hyperconverged infrastructure (HCI)

Security and governance technologies

Storylane and dynamic demo platforms

Webinar and video platforms

Salesforce and commercial technology ecosystems

AI-enabled productivity and automation tools

What You’ll Bring

5-10 years in B2B software roles (technical sales, sales engineering, product marketing, or product management); backup, recovery, security, or monitoring experience preferred. Being Tech Savvy is necessary.

Strong business acumen, able to convey complex concepts as business value; experience with software, cloud, or aaS delivery is a plus.

Proficient in managing pipelin