Lead Field Marketing Specialist - Business Development (B2B)

About the Role

As a Lead Field Marketing Specialist - Business Development (B2B) , you will be responsible for generating qualified pipeline for VTEX's B2B commerce platform through strategic outbound prospecting, business relationship development, and high-impact follow-up across target accounts.

This is a true hunter role focused on identifying business opportunities, opening doors within enterprise organizations, and engaging decision-makers who are looking to modernize their B2B commerce operations.

The ideal candidate brings strong outbound sales experience, a solid understanding of the B2B commerce landscape, and the ability to navigate complex enterprise organizations and buying processes. You understand the challenges manufacturers, distributors, and wholesalers face when digitizing their commerce operations, improving purchasing experiences, and scaling their digital sales channels.

You know how to generate traction through cold outreach, thoughtful persistence, account research, referrals, event networking, and strong follow-up discipline. You are comfortable engaging different stakeholders, from digital commerce and IT leaders to sales, operations, and executive decision-makers.

You are highly accountable, metrics-driven, and bring a proven track record of meeting and exceeding KPI expectations. You have an outgoing, proactive personality, thrive in a fast-paced environment, and know how to turn persistence, commercial curiosity, and strong relationship-building skills into qualified pipeline.

This role will also support event-related business development efforts and must be comfortable traveling locally and nationally for trade shows, field events, meetings, and prospect engagement.

What You'll Do

Outbound Pipeline Creation

Own outbound prospecting efforts focused on generating qualified opportunities for VTEX's B2B commerce platform, targeting manufacturers, distributors, wholesalers, and enterprise organizations.

Identify and prioritize target accounts with potential needs around B2B ecommerce, digital sales channels, customer self-service, and commerce modernization.

Build account penetration strategies that identify key stakeholders, buying groups, whitespace, and business needs within named accounts.

Execute high-quality outbound outreach across phone, email, LinkedIn, events, referrals, and other channels to create meaningful sales conversations.

Personalize messaging based on business context, industry challenges, digital maturity, role-specific pain points, and account research.

Identify business opportunities related to complex B2B purchasing processes, customer-specific pricing, digital ordering, ERP integrations, and legacy commerce platform modernization.

Build momentum within target accounts through consistent follow-up, relationship development, and strategic persistence.

Monitor market signals, technology investments, business expansion, and digital transformation initiatives to engage prospects at the right time.

Business Relationship Development

Establish early-stage relationships with key decision-makers and influencers within target B2B organizations, including leaders in Digital Commerce, Sales, IT, Operations, and Digital Transformation.

Develop trust and credibility through relevant, informed outreach that demonstrates an understanding of each prospect's business model and commercial challenges.

Support the development of a strong book of business by creating and nurturing connections across target accounts over time.

Represent VTEX as a first point of contact, effectively communicating the value of our B2B commerce solutions and creating a strong impression across all prospect interactions.

Identify opportunities to expand engagement within accounts by building relationships across multiple stakeholders and functions.

Collaborate with Sales and ecosystem partners to uncover new business opportunities and facilitate introductions to potential custo