GTM Automation Engineer, (Clay, Instantly)

About Wing Wing is one of the world’s largest virtual talent companies, venture-backed and based in San Francisco. Leveraging our global scale, millions of applicants, and deep operational expertise, we’re now building next-generation AI and automation products. Across both sides of our business, we help companies automate workflows, scale revenue, and unlock world-class global talent. As part of this evolution, we are building a high-scale outbound engine to reach SMBs and mid-market companies at scale. This requires a new kind of role - one that blends engineering, automation, experiment velocity, and GTM execution. About The Role We are hiring a full-time GTM Automation Engineer to architect, automate, and optimize our outbound growth systems. This is a hybrid role combining Clay automation expertise, light engineering, outbound infrastructure, experimentation, and crisp copywriting. You will build and maintain the machine behind our outbound engine: Clay workflows, enrichment pipelines, domain infrastructure, multi-tool integrations, personalization systems, and data dashboards. You will run high-velocity experiments, write conversion-focused outbound copy, troubleshoot deliverability, and scale sending volume across hundreds of thousands of leads. You will work closely with our marketing, product, and sales teams - but you will own your domain with a high degree of autonomy. The systems you build will directly drive pipeline, revenue, and go-to-market strategy. This is a highly technical, high-leverage role that sits at the intersection of engineering and growth. The impact you make here will be massive. Responsibilities You will own the entire outbound automation machine , including: Clay Workflows & Lead Infrastructure
Build advanced Clay workflows for scraping, enrichment, verification, scoring, routing, and personalization
Use APIs, webhooks, and custom code steps to automate data pipelines
Create ICP logic, trigger systems, and multi-step lead flows
Multi-Domain Email Infrastructure, Deliverability, Verification
Set up hundreds, up to thousands of domains, warming, DNS, DMARC, DKIM, SPF
Build scalable campaign systems in Instantly using Apollo data
Know the ins and outs of email verification: LeadMagic, BounceBan, and more
Maintain deliverability and sending health across all domains
Implement verification, cleansing, and bounce prevention
Experiments & Optimization
Ship several outbound experiments per week, measure results
Test variations of copy, subject lines, offers, personas
Build dashboards to track open → reply → meeting → revenue
Identify bottlenecks and improve system performance continuously
Copywriting & Messaging
Write clear outbound emails and short-form sequences
Use Clay’s AI rewriting + dynamic variables for deep personalization
Create persona-based messaging frameworks
Data & Engineering Tasks
Write small scripts (Python, JavaScript) when needed
Integrate tools through API calls and workflows
Clean, transform, and normalize data
Maintain accurate metrics and reporting
Outcomes You Will Be Accountable For Scaling outbound sending volume from 5k → 50k → 250k+ emails/month Improving reply rates and meeting-booked rates through experimentation Reducing cost per qualified meeting Building a predictable outbound funnel that feeds Sales every day Ensuring strong deliverability across all domains and systems Automating manual steps so the outbound engine becomes self-sustaining Requirements Must-Have Expert-level Clay experience (advanced formulas, automations, integrations)
Strong experience with Apollo and Instantly
Ability to write clean, concise outbound copy in English
Experience setting up email domains, DNS, verification, warming
Ability to write scripts with Python/JS
Strong data skills (normalization, dedupe, cleansing, schema design)
Experience running large-scale outbound campaigns
Strong analytical and experimentation mindset
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