[Coupang] Director, Financial Planning & Analysis (Ads Business)

Job Description

Company Introduction

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being leading and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been at since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

Role Overview

As the strategic finance partner to the Vice President of the Coupang Ads Business team, the Director of Financial Planning & Analysis leads financial strategy, business planning, budgeting, and performance management. Leveraging data-driven insights and rigorous financial frameworks, this role is responsible for evaluating business dynamics, optimizing capital allocation, maximizing profitability, and delivering actionable strategy to drive sustainable long-term growth across various business teams, including sales, sales operations, marketing, data insights and customer success, collaborating closely with senior business leaders.

What You Will Do

Direct and manage end-to-end financial planning processes, including annual budgeting, quarterly goal setting and forecasting, and commercial planning for the Ads Business team.

Drive rigorous sales Plan vs. Actual variance analysis to uncover performance drivers, identify risks, and execute proactive mitigation strategies.

Establish ROI-driven capital allocation frameworks to ensure enterprise resources are deployed toward high-yield growth opportunities and strategic priorities, in particular with regards to sales productivity.

Conduct granular evaluations of P&L structures, revenue models, and margin dynamics to maximize ad revenue across product lines and service offerings.

Continuously monitor OPEX efficiencies to expand margins and maximize free cash flow.

Build unified cross-functional alignment across Business, Product, Engineering, and Sales/Marketing teams to connect operational KPIs to financial performance.

Build, mentor, and scale a high-performing FP&A organization while driving automation and advanced data analytics across all workflows.

Basic Qualifications

15+ years of progressive finance experience with a core concentration in FP&A and Corporate Finance within global tech, large-scale services, e-commerce, or high-growth industries.

5+ years of proven team management experience, with a track record of partnering directly with top management to drive enterprise-level decision-making.

Demonstrated success managing large-scale enterprise or major business unit P&Ls (hundreds of millions to billions USD) and driving capital deployment.

Exceptional ability to translate complex data analytics into clear, compelling business narratives to influence non-finance executive stakeholders.

Bachelor’s degree in Business Administration, Economics, Finance, or a related field.

Preferred Qualifications

MBA, Master’s degree in Economics, Finance or a related field.

CPA, CA, CFA

Profound experience in online advertising.

Working experience in a multinational company with exposure to Asia.

Recruitment Process an