[Coupang Pay] Fintech Product Marketing (Contract)

Company Introduction The fintech business of Coupang is reimagining financial services for both our consumers and sellers, so they can do more with their money. Coupang Pay focuses on delivering innovative payment and financial services solutions to everyone who uses the Coupang app — from customers buying products on Coupang.com, to marketplace vendors, and restaurants that offer their services via Coupang Eats. We develop solutions with our latest tech innovations to serve the growing needs of Coupang's customers in Korea and Taiwan. This includes Coupay, an online wallet with a proprietary one-touch payment capability. In particular, we are rapidly scaling the Wow credit card, a co-branded card that offers industry-leading rewards as part of our efforts to maximize customer values. For sellers, we are building out multiple liquidity options to help small and medium sized enterprises grow their business, using BaaS (Banking as a Service) capability. If you want to leverage your extensive experience within the fintech space, join us. We help customers spend less time checking out so they can spend more time shopping for what they love.

Role Overview The Consumer Products & Payments team at Coupang Pay is looking for a visionary Product Marketing Leader to join us on the journey of developing and marketing next-generation consumer products. As a Product Marketing Manager, you will play a critical role in driving the strategy for our consumer financial products and payment services portfolio. We are seeking a highly motivated leader who can help define go-to-market, marketing, and product strategies to accelerate both new and existing consumer financing solutions, based on a deep understanding of the market, competitors, and customer insights. You will be responsible for driving awareness, consideration, adoption, and retention of innovative consumer financing products and payment services by leading cross-functional collaboration with Product, Design, Research, Marketing, Business Development, and Legal teams, as well as managing close partnerships with financial institutions and external agencies. Success as a Product Marketer will be measured by your ability to position Coupang Pay as the market leader in consumer financing.

Responsibilities • Build and manage full-funnel marketing strategies (from awareness and consideration to adoption and retention) across various channels for Coupang Wow Card PLCC and Coupang Gift Card products • Take full ownership of 0-to-1 marketing initiatives—from market and competitor insights and go-to-market strategy to campaign execution and post-launch performance analysis—in a lean, agile environment • Lead collaboration with Product, Design, Research, Marketing, and Business teams to align marketing strategy with overall business objectives • Manage close partnerships with financial institutions and external agencies

Essential Qualifications • 10+ years of experience as a Product Marketer in an IT company or related field • Proven inbound/outbound marketing experience driving new customer acquisition, engagement, and retention as a Product Marketer • Deep expertise in consumer financing with strong knowledge of market trends, competitors, and customer insights • Experience managing projects and working cross-functionally to develop and execute product marketing initiatives • Excellent storytelling and communication skills • Self-motivated and proactive in driving work forward • Business-level English communication skills

Preferred Qualifications • Expertise in Consumer Financing, Fintech, or B2C product marketing • Bachelor's degree or higher in Business Administration, Marketing, or Communications (MBA or Master's degree preferred) • Experience solving problems through data-driven analysis • Ability to identify creative solutions in a fast-changing environment

Employment Type: Contract (1 Year)

Recruitment Process and Others

Recruitment Process • Application Review - Job Fit In