Customer Growth Manager (CRM & Membership)

Company Introduction

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.

Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”

Role Overview

Coupang Taiwan is looking for an extraordinary talent to join our marketing team to manage high-impact customer activation programs to deliver customer growth for the business. In this role, you will lead end-to-end strategies across the entire customer lifecycle—from aggressive new user acquisition to driving engagement and retention for our paid subscription members (e.g., WOW). This is a high-visibility role where your experiments will directly influence our growth trajectory in one of the world's most dynamic e-commerce markets.

What You Will Do

Scale New Customer Acquisition: Design and execute data-driven campaigns to accelerate top-of-funnel growth, driving high-intent user sign-ups and first-time purchases.

Boost Subscription Member Engagement & Retention: Develop tailored engagement and lifecycle strategies to increase active usage, order frequency, and long-term retention for paid subscription members.

Design & Implement Lifecycle Programs: Lead end-to-end activation programs to deliver specific goals like Customer Growth, Category Penetration, and Customer Reactivation.

Cross-Functional Execution: Work seamlessly with cross-functional partners (CRM channels, Operations, Performance Marketing, Product, and Analytics) to execute cohesive, multi-channel campaigns.

Cohort Experimentation & Scaling: Devise innovative ideas to unlock growth for specific customer cohorts (e.g., lapsed buyers, high-value subscription users) and rigorously test them to identify winning levers that can be scaled.

Customer Insights to Strategy: Collaborate with the Insights team to translate complex consumer behaviors into actionable marketing strategies.

ROI & Governance: Partner with Finance to establish robust governance and ROI guardrails, ensuring marketing spend drives sustainable LTV and growth.

Basic Qualifications

5+ years of experience in Customer Acquisition, Paid Membership/Subscription Management , CRM, Loyalty Programs, or Marketing Program Management in an e-commerce or digital business environment.

Strong analytical skills and a proven track record of data-based decision making throughout the entire user lifecycle (Acquisition > Activation > Retention) .

Independent and Entrepreneurial: Ability to build programs from 0 to 1 in a fast-paced, rapidly changing environment with minimal guidance.

Strong ability to prioritize across multiple complex tasks and workstreams.

Strong communication skills with high-level proficiency in both Mandarin and English.

Preferred Qualifications

5+ years of Marketing or Program Management experience directly related to New User Acquisition or Subscription/Membership Growth Programs .

Hands-on E-commerce or B2C domain experience is strongly preferred.

Data Independence: High degree of comfort managing and analyzing large, complex datasets independently. Well-versed in SQL or similar analytical tools to build, test, and validate customer growth hypotheses without heavy reliance on external analytics teams.

Recruitment Process and Others

Recruitment Process

Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer

The exact nature of the recruitment process may vary according to the specific job and may be changed du