Burson | Account Executive (GCI Health), Japan

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ACCOUNT EXECUTIVE

JOB SUMMARY

As an Account Executive at GCI Health, you will play an important role in ensuring that audiences experience our clients’ brands consistently, at all touchpoints, driving the greatest impact while retaining and building new business. You will support account teams’ day-to-day activities, providing exceptional client service and participating in integrated marketing communications (IMC), planning, execution and measurement activities. Key responsibilities include crafting professional, client-facing communications – such as updates on media opportunities, status reports, campaign summary reports and general account activity reports – so being a proactive and detail-oriented team member is a must!

CORE JOB RESPONSIBILITIES

Client Service:

Keep up with the industry. Learn everything you can about your clients and understand the trends and issues (e.g., media, business, political and cultural) that could impact them, their competitors and the overall patient journey.

Participate in client planning meetings and calls. Ask informed questions and absorb important details.

Create professional, actionable client-facing communications (e.g., updates on media opportunities, status reports, campaign summary reports and general account activity reports).

Demonstrate proficiency with document review systems (e.g., Veeva Vault). Be able to upload error-free, quickly and in high-pressure situations.

Strategy:

Ask. Wonder. Learn. Read presentation decks, listen in meetings, understand not just what you are doing but why it is being done, and how it adds value to our clients’ businesses.

Be responsible for tactical execution of client programming and able to deliver first drafts of next-step recommendations, campaign materials, timelines and briefs.

Contribute to IMC programs in a way that creates value and showcases our “Do Something Different” approach to meeting client objectives.

Media:

Develop and maintain media lists and leverage relationships in collaboration with the GCI Health media team. Study and deliver well-written materials.

Monitor and report client media coverage. Understand how to use media platforms such as Cision and Factiva. Translate and communicate to clients in a way that adds value to their business.

Research, develop and pitch fresh, thought-provoking stories, and help coordinate press materials and events (such as press kits, news releases and press conferences).

Know the media landscape – including editorial calendars and subscribing to media newsletters.

Digital:

Monitor, pitch and help build relationships with key social influencers and community contacts to optimize digital channels.

Stay current on social media channels, trends and analytics tools and make recommendations to strengthen client campaigns.

Develop content for social and digital channels to support brand strategies and appeal to target audiences.

Communicate and collaborate with the GCI Health digital team, as appropriate.

Creativity:

Organize and participate in brainstorming meetings and contribute ideas based on knowledge of the client and outside r